ITRH is the poetic brainchild of Designer Ridhi Bansal & Creative director Mohit Rai, conceived out of a singular directive—to create a house and a haven in fashion which nurtures the authenticity in craft of our country and an ode to maximalism. Each look and every collection by ITRH focuses on re-imagining heirloom treasures with a contemporary soul. From indigenous textile crafts, intricate embroideries to classic silhouettes, and towards maximal pieces of wearable art.

Both Ridhi and Mohit have a common goal in aesthetic and over 10 years of industry experience as stylists and designers having worked with some of the biggest names and talent houses in both fashion and films.

The brand in itself is a self-expression for both the partners towards an excessive vision and long-term investment pieces.